7 Questions To Ask Yourself BEFORE Starting A Business Blog

Blogging is the latest boiler in online business and PR. But with so abounding marketers jumping on the blogging bandwagon, few humans are giving a anticipation to whether blogs are absolutely up their alley, or demography the time to accede the best means of traveling about it. If you are planning to alpha a business blog, ask yourself these questions afore you yield the final plunge.

1. Do you absolutely charge a blog?

Writing and advancement a blog takes a assertive amount of commitment, as able-bodied as a affection (or at atomic a liking) for stringing words into a adapted sentence. If you don’t adore autograph that much, you could consistently actualize an audio or video blog. But would your business objectives absolutely be served by starting a blog? Or could added methods of online business – like SEO, ezine commercial or newsletter publishing plan just as well, if not better?

2. Whom do you wish to ability with your blog?

The aboriginal footfall to extensive your admirers is compassionate area they go to acquisition advice about your products. If your admirers abundantly consists of humans who reside in your boondocks or use articles that they seek for in the newspapers, offline commercial ability be added ill-fitted to your purpose.

If however, your ambition admirers belongs to one or added of these segments, a blog ability be just the affair to addition your business.

- Internet users

Does your ambition admirers absolutely use the internet? If not, again starting a blog (or any online activity, for that matter) will just be a huge decay of time and effort.

- Blog readers

Does your ambition admirers apprehend blogs? Or do they adopt to get their advice in their inbox? If the closing is true, again an email newsletter ability be a bigger advantage than a blog.

- Seek engine users

A blog is an accomplished way to addition your seek engine rankings and get listed for a lot of your ambition keywords. If you apperceive that your admirers uses seek engines to acquisition information, a blog will access your affairs of accepting their attention.

- Amusing media users

A blog is an accomplished way to accommodate a focal point for your community. Regular agreeable updates through amusing media networks will advice you action something of amount to your association users.

3. What do you wish to accomplish with your blog?

There are a lot of things that a blog can do for your business. Blogs can advice you -

- Access your afterimage and seek engine rankings

- Brand yourself, your products, your services, your company

- Body a association and arrangement with humans who accept agnate interests

- Expand your ability to those alfresco your accepted apple of access – Establish your believability as an able or thought-leader in your field

- Put a animal face on your business

- Ability out to abeyant barter and stakeholders

Deciding absolutely what you wish to accomplish with your blog can advice you get focused, so that you can absorb your time and accomplishment in activities that help, not arrest your business objectives.

4. How abundant time can you absorb on your blog?

Serious business bloggers not alone absorb time autograph their own blogs, but aswell absorb a abundant accord of time account up on accepted contest and browsing added blogs in their acreage for information. If you are able to put in the time and accomplishment adapted to do that array of research, your blog will serve as a acceptable branding apparatus for your business. If not, you should either appoint anyone to do the analysis or actively amend your accommodation to alpha a blog.

5. What blogging belvedere will serve your needs best?

Deciding your blogging belvedere is an important footfall that you should yield alone afterwards acceptable accustomed with the appearance and allowances of anniversary option. The acumen it is so acute is because it can be acutely difficult to drift an accustomed blog to a new belvedere already you accept started it.

Moving your blog can aftereffect in you accident your data, seek engine listings and readers, so don’t yield this accommodation lightly. Adjudge which belvedere will best accommodated your business objectives, time constraints and claimed preferences afore you accomplish your aboriginal post.

If you are abbreviate on time, and wish to absorb added time writing, again a hosted band-aid like Blogger, Blogware, Squarespace or Typepad ability serve your purpose better. This ability aswell prove a bigger advantage if you wish to get started as anon as possible, are new to the internet, or are alien with scripts or code.

If, on the added hand, you’re a ascendancy aberration (like me) and don’t apperception spending some time and accomplishment to adapt your blog, again a server-installed software, like WordPress, b2Evolution or Movable Type ability be just adapted for you. If you don’t wish to install the scripts yourself, accept a hosting band-aid with Fantastico, which comes with a one-click install of a amount of blogging software.

6. How do you plan to beforehand your blog?

Why is it acceptable to apperceive this afore you alpha your blog? Because it will advice you adjudge area best to beforehand your time and accomplishment if you charge to body cartage to your blog. You’ll apprentice added about the methods to beforehand your blog if you subscribe to the email beforehand below.

Some of these tasks can be outsourced, while others you would accept to do yourself. Adjudge what you wish to yield on and attending out for account providers to handle the added functions so you can alpha architecture cartage to your blog as anon as possible.

7. How will you appraise the success of your blog?

To actuate how acknowledged your blog is in advocacy your contour or profits you will accept to admeasurement your blog cartage and clue sales or leads that accept appear through it. Planning this in beforehand will advice you yield added abreast decisions about your blogging metrics, best of blogging belvedere and amount of customization you crave on your blog.

Understand that blogging is not for everyone. It’s just addition anatomy of communication. Don’t get so afraid up on the technology that you end up blank added adapted means of communicating your message. Some things may be easier to acquaint face to face, in a appointment room, or even through the acceptable old telephone.

But if you asked yourself all the questions aloft and absitively that blogging meets all your objectives, again a blog may be just what the doctor ordered for your business.

Building Your List Using Guest Blogging

There are abounding means to body your account and bedfellow blogging is one of the best ways. You can allure added humans to your blog which can advance to added subscribers. I am abiding that there a lot of accepted blogs in your alcove that accept bags of traffic. Since these readers are in your niche, they would be absorbed in what you address about, your autoresponder and advertisement letters and of advance your offers. Remember the articles can either be your own articles or associate offers.

Do You Apperceive How To Acquisition Bedfellow Blogging Opportunities?

Your next catechism is probably, so area do I acquisition these opportunities? The aboriginal abode to alpha is with blogs that you already chase in your niche. In adjustment to acquisition out if a blog is popular, attending for blogs that get at atomic 5 comments per post. Accepted blogs about get a lot of acknowledgment from its readership. You can aswell attending at the Alexa ranking.

Two added means to acquisition blogs are the Google Blog Seek Engine and Technorati. The Google Blog Seek Engine allows you to ascribe your capital keywords. Blogs and blog posts will be alternate in the seek results. Technorati is a agenda of blogs area you can seek for posts or blogs based on your seek criteria.

Use any of these methods to acquisition 10 accepted blogs this week. Don’t delay to get started.

Approaching the Blog Owner

Once you acquisition these blogs, you may be tempted to email the buyer and ask if you can do a bedfellow blog post. What you should do is absorb time account these blogs and autograph accessible and accordant comments a few times a week. If you do this, the buyer will in fact alpha to admit you. It is bigger for them to access you again the added way around.

Now, you charge to address a abundant bedfellow blog post. Once you complete the post, email it to the blog owner. Accomplish abiding it is accurately formatted so all they accept to do is archetype and adhesive it. You wish to accomplish it as simple as accessible for the owner.

Follow Up, Chase Up, Chase Up

Your plan is not done afterwards your bedfellow column goes live. Once you see that your blog column is live, cheep about it, acknowledgment it on Facebook, and bookmark it on amusing sites like Delicious and Digg. You can aswell let your account apperceive about your bedfellow blog list. Doing these things will actualize added absorption and cartage for both you and the blog owner.

The added cartage and absorption your bedfellow column gets, the added cartage and absorption your own blog will get. Also, the blog buyer will apprehension your efforts of announcement the post. All of this will absolutely absolutely affect the cartage to the owner’s site. Your affairs of getting arrive aback for added bedfellow blogging will access if you do your best at in fact announcement your post.

Blogs and Your Business

There are 600+ accumulated bloggers at Microsoft. They use blogging as one of their greatest business assets, breeding an amazing bulk of online and offline chat of aperture interaction. Microsoft takes blogging actively and these blogs are all affiliated to the accumulated site. They advice put a animal face on the association by injecting individual’s affection for the company. What they are absolutely complex in is architecture relationships on account of Microsoft.

A blogs or ‘weblog’ is a consistently adapted internet account of organized claimed thoughts fabricated usually by an individual. In the business apple this may be either as an official accumulated blog or in an actionable capacity. Business blogs usually absorb news, issues, and account and allege to customers, vendors and employees. What makes blogs altered is that they hotlink with added blogs and websites and accost comments authoritative them the ideal belvedere for an advancing dialogue. Blogs are inexpensive, simple to set up and use, and crave no abstruse abilities such as HTML. The aggregate appellation for blogs is the blogosphere.

The blogosphere continues to grow. Technorati the arch web seek engine is currently tracking 19.6 actor blogs. About 70,000 new blogs are tracked every day. The absolute amount of blogs continues to bifold every 5 months or so. There are amid 700,000 and 1.3 actor blog posts fabricated every day. Both Google and Yahoo are introducing blogs seek engines. Yahoo is currently assuming a beta adaptation of blog seek after-effects alongside their account results.

News campaign fast through the blogosphere. In times of adversity such as Hurricane Katrina or the London agitator attacks, blogs were active in accepting news, photos and opinions out at a appreciably fast rate. They generally exhausted journalists for the beat on account or scandals. In actuality you can be abiding that these days’ journalists accumulate a abutting eye on blogs and use them as a antecedent for stories.

What does this beforehand in blogging beggarly for your business? It agency that you should accord austere application to abacus a blog to your business. However you should aswell accede whether a blog would fit in with your business objectives. Because of the altered approach that blogs can be acclimated for you may wish to counterbalance up the options as to what allowances it can action you and your business.

Increase your Web Presence

If you accept an accustomed online business you can add addition car to acquaint your bulletin and canyon advice on to your clients. Because blogs always accept new agreeable they are indexed consistently by the seek engines. It is addition way to get your name and your articles out into the seek engine space. You can aswell use your blog to ambition added keyword phrases.

Interactions with Customers

Your blog can be acclimated to body stronger ties with your chump base. The befalling to barter advice and ability is one of the capital affidavit that explain why accumulated blogs accept developed in acceptance in contempo years. Corporations accept accustomed their barter are application blogs to cocky broadcast their opinions about articles and services. This has led to barter accepting actively complex in business situations such as artefact development.

Branding Tool

Use your blog as a branding apparatus for your business. It’s an able way to get your cast bulletin out there. Your cast represents an barter of account amid you and your audience. It is a relationship. Brands abide in the apperception of your chump accordingly brands that aren’t in blow with their barter absence out on addition opportunities.

Corporate Communications

You can use your blog to allege anon with the media. There has been an advancing agitation as to whether blogs should alter the columnist absolution as the capital accumulated communications vehicle. As far as I am anxious both will do a acceptable job and anniversary has their own altered value.

Business Marketing

Blogs are getting activated added and added as a business business tool. And this is bit-by-bit into added and added business areas. Chat of aperture commercial and absolute testimonials are two above allowances of active a business focused blog. This is a abundant another to advertising. Blogs can aswell allure and beforehand a approved admirers for your bulletin and beforehand an atmosphere of trust.

CEO Blogs

A CEO blog is a way to allege anon to barter and vendors. And it can be acclimated to beforehand industry issues. There are pitfalls of course. Saying something arguable may be best up and reproduced in abounding locations. However some altercation is acceptable as it gets humans engaged.

A blog does crave a charge from you. Remember that autograph and advancement a blog yield time. You should absolutely accept an absorption in autograph and communicating with your readers. A blog aswell requires an bang of personality.

Blogs are a more accepted way to acquaint about your business. As Businessweek annual said in their commodity on business blogs – ‘catch up…or bolt you later’

6 Tips for a Successful Blog: Blogging Your Way to Lead Generation

A blog affiliated to your aggregation website can serve abounding advantageous purposes. It can accomplish amicableness and assurance with you affairs and barter if the agreeable is relevant, advisory and engaging. A well-written blog can authorize you as a anticipation baton in your industry.

Readers appointment your blog and acknowledgment if they are absorbed in what you accept to say, appropriately establishing an online connection. Offer readers the befalling to subscribe to your RSS augment and absorb buttons to “share” your blog on amusing media or email. Administration on these platforms allows your blog bulletin to extend above your website. Inviting comments makes a blog an alternate acquaintance with you ambition admirers and can accomplish leads. Finally, anniversary blog column on your website becomes its own page and is arresting to seek engines; creating keyword-rich agreeable can advance your baronial and acquiesce affairs to acquisition you added easily.

5 KEY ELEMENTS OF A BLOG

Relevant: It should affect to your industry, accepted events, or a accurate botheration or affair important to your audience.

Informative: Accommodate admired advice and agreeable to your readers. If the blog reads like a sales angle for your company, it will about-face off a lot of (if not all) of your audience.

Alarm to Action: Your blog should cover a reason, a purpose, and a alarm to action. It should break a problem, accommodate some insight, and affect your readers to do something – call, email, or annals (to name just a few ideas).

Frequency: It should be appear on a approved basis, so that readers can ahead if to apprehend it.

Length: Abounding experts accept differing opinions on ideal length. Your blog may be as connected as 1,000 words (strong content) for acceptable SEO. For a 3-5 minute apprehend time, blogs should be amid 400 and 500 words.

6 TIPS TO TURN YOUR BLOG INTO A SOLID LEAD GENERATION TOOL

Sharing: Openly animate administration by your readers. Cover “Share This” and “Recommend” buttons on your blog page so readers can advance the chat via email and amusing media.

RSS Feed: Add an RSS augment for your blog. This way, anniversary blog can be delivered anon to a subscriber’s inbox. You will accomplish advancing readership.

Interactive: Invite comments and connected chat about your blog. Not alone will you actively appoint your readers, but some of these discussions may aswell advance to capacity of approaching blog posts!

Bedfellow Posting: Bedfellow blog on added sites who allotment your ambition audience. You’ll ability abeyant new readers who may appointment your own blog for added information. Be abiding to aswell ask added bloggers to bedfellow blog on your site.

Commenting: Comment on the blog posts of others in your industry. Offer some anxious credibility for discussion. This added establishes your amicableness and abidingness and introduces you to a new audience.

Keyword Strategy: Create a blog based about one of your keywords not frequently acclimated on your website. This will advice access afterimage to seek engines, so connected as the blog column is advisory and accordant to the keyword.